Marketing Principles & Buyer Behavior

Surveying consumers around the world

Insights on the education sector

Consumer news and reports on a variety of issues.

Reports and trends in higher education

Local news dynamics for Rochester, NY, and other U.S. cities

Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. Provides information on the complete range of consumers' expenditures and incomes, as well as the characteristics of those consumers.

News and data on U.S. consumers.

Stats on Gen Z that every marketer needs to know

The American Customer Satisfaction Index (ACSI) measures customer satisfaction for ten economic sectors (e.g. retail, travel), 41 industries, hundreds of companies, and government agencies.

NRF conducts surveys of U.S. consumers to forecast consumer trends. Research U.S. consumer trends (e.g. holiday spending forecasts, back-to-school spending forecasts, etc.).