LibGuides: Marketing Principles & Buyer Behavior: Research Demographics

Statistics and Data Sources

Lavery Library keeps an up-to-date Research Guide with many links to statistics and data sources:

Find Statistics & Datasets
Link here to find a comprehensive list of open source statistics and datasets.

These pages on Find Statistics contain resources for researching marketing and buyer behavior:

Statistics and Data Sources: Comprehensive Data Sets
Lavery Library resource with many links to comprehensive data sets
Statistics and Data Sources: Population
Lavery Library resource with many links to population statistics
Statistics and Data Sources: New York State
Lavery Library resource with many links to find New York State data and statistics
Statistics and Data Sources: Education
Lavery Library resource with many links to education-related data and statistics
Statistics and Data Sources: State and Local Government (U.S.)
Lavery Library resource with links to data and statistics on state and local governments

Demographics are statistical data on a population, and its groups of people.

You can use these resources to find demographic information about the U.S.

PolicyMap This link opens in a new window
PolicyMap is a multi-disciplinary interactive online mapping tool that provides access to a diverse range of data, including, demographic, income and spending, housing, lending, quality of life, economy, education, and health. Use it to create maps, tables, and graphs for a variety of research purposes, including, market analysis, business planning, site analysis, demographic profiles, policy briefs, and grant applications.

Census Data
Urban Institute
From the Urban Institute’s website: the Urban Institute is the trusted source for unbiased, authoritative insights that inform consequential choices about the well-being of people and places in the United States.
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Use this site to find key stats, graphs, and maps on economic and social policy.
Data.gov
From the Data.gov website: Here you will find data, tools, and resources to conduct research, develop web and mobile applications, design data visualizations, and more.
Statistical Abstract
The Statistical Abstract of the United States, published since 1878, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.

United Nations Statistics Division: Demographic and Social Statistics
The United Nations Statistics Division publishes a variety of demographic and social statistics. UN Data is a collection of dozens of statistical databases, many of which include demographic statistics.
United States Census Bureau International Data Base
Accurate and timely demographic measures for populations around the world. The database includes a comprehensive set of indicators, as produced by the U.S. Census Bureau since the 1960s.
The World Bank DataBank
Data on various topics including demographic characteristics. You can generate customized tables, charts, and maps.